I have a somewhat unpopular confession to make – I like cheap wine. I love it, in fact, and let me tell you why.
All wine tasting and buying is a game. There are some circumstances – occasion, season, personal preference, amount available to spend – and an objective – buy a great bottle of wine. The game would be too easy if the sky was the limit in terms of price. Sure, If money allowed I’d drink lots of Veuve Clicquot, Chateauneuf-du-Pape, and big California reds, but something tells me it would get a little too deliciously simple after a while. Where’s the experimentation? Where’s the intrigue? How can you know you’ve truly hit the mark on a good bottle if you’ve never missed it?
Full disclosure: In addition to being a big wine-lover, I am also a huge bargain-hunter. I relish spending the least possible amount on the largest possible return.
Everything you see in any given store is offering you something, and wine is no different. Each bottle offers its own version of value, but not every bottle’s offer will match the value you expect from buying it and tasting the sweet nectar it holds. On top of that, some wines will want you to pay more because of the name on the bottle, or the specific adorable little hillside its grapes were grown on. Francis Ford Coppola really wants you to think his wine is valuable, and so does the Champagne region in France, for example. Are you going to agree or disagree with what they’ve offering you?
Each bottle is a decision, and a gamble. How much do I think I’ll like this wine? Would I bet $10 to find out? $20? $50? More? For me, the more I invest in a wine the more I expect to love it. But it doesn’t always work like that, which is why I keep my gambles low. If wine was Vegas, I would be at the $1 buy-in tables, turning up my nose at the high-roller tables and private back rooms.
And that, my friends, is why cheap wine can be so exhilerating. It’s like Russian Roulette, except nothing is dying. Well, maybe a few brain cells – we are drinking, after all.
What’s your price limit with wine?